How to Write an eBook? 8 Important Tips

E-books can be a game-changer in one's company's development plans. It can be a great part of a content marketing strategy of a company and help in continuous growth. Below are some tips which would help you in creating as well as promoting your eBook.

Choose Your Topic

Choose a subject that you know about thoroughly. This would save the time of research and you would have more chances to see it through a final draft. Always remember that your ultimate goal is to generate leads for your sales team. The topic about which you are writing should go well with your sales demand. You should not deviate much from your topic otherwise it would not create a proper impact.

Outline Each Chapter

The introduction of your eBook should be such that it should make your readers glued to it. Some people believe that the eBook is a collection of blog posts, but I feel that there should be flow among each chapter. Creating an outline of an eBook is not tough, you could think of it as a crash course that you have taken a few days or months back.

Take a Survey of Your Audience

If you have a blog and you are also sending email newsletters then you can do very well. You can be well ahead of the others as you could create a survey or poll about the topics your audience likes and then you can take the appropriate action. You get a ready-made audience for your work and a bundle of ideas that you could implement in your eBook.

Have Proper Time For Research

Some writers take ages to get an ebook ready for their readers, they take time for jotting down quotes or sometimes they get stuck at the research stage. This should not be your case, you should allocate proper time for your research and then work towards your project. This means that before starting each chapter or before you begin writing, you should have a certain length of time fixed for your research.

Have Visuals 

Your visuals should highlight important points of your eBook and make it easy to understand. Sometimes it becomes difficult for us to fit in graphics and visuals in our eBook. Visuals and graphics should be complementary to our eBook and provide it a proper meaning. Visuals should not always be easy on the eyes, but they should increase the audience's understanding as well.

Bold your Quotes and Stats

Another way to increase the efficiency of your eBook is by highlighting quotes and stats. Just be sure that anything extra that you are adding should bring value to your eBook. Your quotes and stats should fit within the margins but don't go overboard, the main idea is to make your eBook look professional.

Have Appropriate CTA (call to action) Within Your Ebook 

Once your content is designed and ready, you should go for the appropriate Call to Action. Now comes the time for lead generation and promotion. A CTA is something that brings users to your landing page and results in conversions. This makes the readers further engaged with your company and they know more about your product and services, so it is promotion as well as lead generation.

Promotion of Ebook

Once the landing page and the destination Url are ready, and your eBook is complete, you should now get ready for the promotion of the eBook. You should promote your eBook across all your marketing channels and give a proper overview of it. Send offers to your clients who have shown interest in your company's products along with your eBook, it would make a perfect combo.

What is an eBook and Its Role in Content Marketing? Benefits Explained

Introduction

An E-book is an electronic book that is a digital file and it contains text and images. It is distributed electronically and is published on electronic channels same as a printed book which is done physically. It is generally displayed on the screen of the electronic device and is comfortable to store and read. It is a great way to help you with your demand generation. It is long-form content and it establishes your credibility among the readers.

Role of eBook in Content Marketing 

E-books have many benefits which establish their authority in content marketing strategy. We would be discussing it in the following paragraphs.

Cost-Effective 

The production cost of an eBook is very less and developing and publishing an ebook is efficient as well. The total time of creation to publishing can only take a few weeks. It also depends on what you read, sometimes it can be expensive also, but mainly it comes in the affordable range. Sometimes the formatting can be tough, but in the end, you get an eBook at actually no cost. Tons of books are not available in the physical form, so you get them in the form of an eBook.

Reliable  

You can't use an ebook as a research tool, but it is generally good for a single topic. E-books have left behind amazon's physical books almost a year ago. The growth of eBooks is continuous and is bankable which makes it reliable. It provides a piece of validated information and is a great help in technology. Ebooks fail as a research tool but it has so many other benefits that it overshadows it and people keep continuing to create it.

Distribution is Easy

Sometimes people create content, invest so much time in it, but still, it doesn't go in the hands of the right people. But this is not the case with ebooks. It is easy to distribute as well as carry. You can carry hundreds of ebooks in a small pen drive and distribute them easily. You can use it when a user Sign Up for your website i.e when he or she provides his or her name and email address to you. As it is easily distributed it can be used as a promotion tool too which makes it very valuable to have.

Never Out of Stock

One of the major disadvantages of printed books is that they easily go out of stock, but it is not the case with the ebook. You can download an ebook multiple times and it is easy to store also. E-books are digital files and once created they can be multiplied a number of times.

Subtle Form of Marketing

It becomes sometimes difficult to design a marketing strategy that people actually like and seek out. In the last decade, ebooks have been distributed in a large manner and people have accepted it too. It helps to establish your credibility and emerge as a potential problem solver. E-books are a great help for the companies, as they can offer it free and add their future goals and aspirations in it, as well as educate the readers.

Conclusion

E-books are longer content messages and their importance can't be denied. It offers so many opportunities for the people in the content marketing field as well as in the other domains. People look at ebooks to seek help in the decision making and gradually it is becoming a very important part of our life.

How to Boost Your Social Media Engagement? 7 Important Tips

Social media has a lot of noise and in order to stand out from the noise is to create amazing content which your audience likes. Not every content which is posted on social media is shared, so you need to create unique and entertaining content which is shared again and again. 

To gain the attention of your audience, these tips will certainly help you.

1. User-Generated Content

A great way to boost Social Media Engagement is to encourage user-generated content. In this way, users interact with your brand and you get content without any effort. You can encourage users to share pictures and tag your business with the picture. Having a conversation with the users is the best method for social media engagement as it keeps engaging the users with your brand.

2. Create Your Style

It is not like, that one can post on all the social media platforms in the same way. You must develop a unique style and voice across different media platforms. It will make users more engaged with your brand. Observe how your audience behaves online, with which brand they are interacting the most, whom they follow, etc, and then develop your strategy and style according to that.

3. Be Ready to Ask Questions

When you start asking questions with your audience, they become more engaged with your business and brand. In this way, they become part of the conversation and get to know more about your brand.

4. Diversity

Have a diverse form of content whether it be infographics, images, videos, or text-based content. It will make the audience more interested in your brand and your social profile will also look good. When you post something, mix it with two or three content formats and then post it. It will look more attractive and easier to understand.

5. Think About Audience

When you are creating a post or planning to post always have the audience in mind. Research what they like the most, if you are a product-based brand, offer freebies, create periodic polls to know what your audience wants more from you, etc. This will give you special insight into what they want from your brand.

6. Post Frequently

There are a large number of social media platforms available and each day they generate an enormous amount of content. In order to make your content visible and user-friendly, you need to be regular with a unique style. When you post regularly you make it easier for your audience to find your content in the newsfeed.

7. Go Live

Once in a while, you should go live to interact with your audience. It will make them know you and your brand in a better way. Have a fixed time when you go live, you may have a Q&A session, launch of a new product, or general chit-chat. Try to provide value with your live videos, give the secrets, etc.

Conclusion

It is difficult to be heard on a platform that you initially started only for making connections. You need to learn how to be popular with your connections. Once you learn how to connect with your followers then there is no looking back.