E-books can be a game-changer in one's company's development plans. It can be a great part of a content marketing strategy of a company and help in continuous growth. Below are some tips which would help you in creating as well as promoting your eBook.
Choose Your Topic
Choose a subject that you know about thoroughly. This would save the time of research and you would have more chances to see it through a final draft. Always remember that your ultimate goal is to generate leads for your sales team. The topic about which you are writing should go well with your sales demand. You should not deviate much from your topic otherwise it would not create a proper impact.
Outline Each Chapter
The introduction of your eBook should be such that it should make your readers glued to it. Some people believe that the eBook is a collection of blog posts, but I feel that there should be flow among each chapter. Creating an outline of an eBook is not tough, you could think of it as a crash course that you have taken a few days or months back.
Take a Survey of Your Audience
If you have a blog and you are also sending email newsletters then you can do very well. You can be well ahead of the others as you could create a survey or poll about the topics your audience likes and then you can take the appropriate action. You get a ready-made audience for your work and a bundle of ideas that you could implement in your eBook.
Have Proper Time For Research
Some writers take ages to get an ebook ready for their readers, they take time for jotting down quotes or sometimes they get stuck at the research stage. This should not be your case, you should allocate proper time for your research and then work towards your project. This means that before starting each chapter or before you begin writing, you should have a certain length of time fixed for your research.
Have Visuals
Your visuals should highlight important points of your eBook and make it easy to understand. Sometimes it becomes difficult for us to fit in graphics and visuals in our eBook. Visuals and graphics should be complementary to our eBook and provide it a proper meaning. Visuals should not always be easy on the eyes, but they should increase the audience's understanding as well.
Bold your Quotes and Stats
Another way to increase the efficiency of your eBook is by highlighting quotes and stats. Just be sure that anything extra that you are adding should bring value to your eBook. Your quotes and stats should fit within the margins but don't go overboard, the main idea is to make your eBook look professional.
Have Appropriate CTA (call to action) Within Your Ebook
Once your content is designed and ready, you should go for the appropriate Call to Action. Now comes the time for lead generation and promotion. A CTA is something that brings users to your landing page and results in conversions. This makes the readers further engaged with your company and they know more about your product and services, so it is promotion as well as lead generation.
Promotion of Ebook
Once the landing page and the destination Url are ready, and your eBook is complete, you should now get ready for the promotion of the eBook. You should promote your eBook across all your marketing channels and give a proper overview of it. Send offers to your clients who have shown interest in your company's products along with your eBook, it would make a perfect combo.