7 Types of Social Media Content and its Effectiveness

You may have heard often "Content is the king", it applies the same to social media posts as well.  If you neglect your social media content, competitors would move ahead of you. 

Good social media content boosts your social media presence. So you should first ask yourself which content adds value before posting any content. By adding value we mean ROI (Return On Investment).

The success you achieve on social media is directly related to your content. Therefore, one needs a content strategy, and these content strategies implement a mix of content types.

Some of the content types are as follows:

1. Blogs posts and articles

Sharing blog posts and articles add great value to the life of your audience. The audience remains up to date about the current happenings of your industry. Good content on social media helps you in building credibility. You should share informative articles with your audience, it will help in building a reputation which would result in more number of leads. The amount of blog posts and articles is huge, there is a lot of competition out there, in order to be successful one needs to be creative as well as needs to find the trending topics to write.

2. Videos

With the development of youtube and other similar sites, videos have become a very important part of our life. Earlier smartphones were not there, but now even a kid can record a video and put it on social sites. Therefore videos need to be an important part of your content strategy. Videos are more engaging than images and easy to capture.

3. Images

Similarly, like videos, good images create a lot of engagement and bring a lot of leads for you. Sometimes people only go through the images and get an idea of the content or whatever you are promoting. Almost every platform accepts images, but Pinterest and Instagram are by far the most happening sites. Instagram has a lot of competition, so you need to be up to date with your image strategy. 

4. Ebooks (Electronic Books)

Ebooks are an enlarged and detailed form of blog posts. Many people use this to show their expertise in different niches. Ebooks are an effective and influential tool. An eBook is generally several blog posts combined together. You can either write an eBook yourself or hire a ghostwriter. 

5. Live Videos

Live videos are a great help for those people, who are actually not present at the event or on any occasion. The most common live-streaming platform is Facebook. Before sharing your video, you can see the preview, how it would look to your audience, and then you are good to go and post it. 

6. Announcements

Announcements can be about anything, for example, launching a new product, event, webinar, etc. It is always best to slowly give out the information in small chunks and ultimately provide the big news. This creates suspense among your audience and they become more interested in your product or event. 

7. Polls

Polls are a wonderful source to attract audience attention. For example, a simple poll can be like this: For how long you have been using Facebook: 1-2 years, 2-5years, 5-10years, 10years or more. And then you have to check the box, which is correct.                                   

A poll gives you an idea about the thinking of your audience. You can take periodic polls to boost engagement on your blog or any social media page.

Conclusion

The social landscape is crowded as well as competitive, so you should adopt a content strategy that has direct interaction with your audience. Experiment when needed and be creative in your approach.

10 Strategies Used By Top Copywriters (Pro Tips)

One can't imagine marketing without copywriting. Any marketing campaign that is successful has to have an excellent copy.

In this post, we will discuss 10 copywriting tips that will help you to improve your writing and get more leads. These tips would help you to write a copy that is more effective as well as educational too.

1. Features versus benefits

Always give more importance to benefits over features. Many copywriters have the tendency to do vice versa, so, they fail in the process and often have discouraging results. It doesn't come naturally, but we have to practice it. Always keep in mind while writing that copy is not a product description rather it is a list of features.

For Example: If you are promoting contact lenses then don't put too much emphasis on their, storage box, color type, etc.  Rather discuss its style, how trendy it would look, comfort level, easy to put on, etc.

2. Storytelling is important

Your readers should connect with you and here storytelling comes in handy. It is a great way to build trust and then the readers would relate to your business and it would automatically convert leads to conversions.

3. Specificity is important

What you want to convey to your readers is important, it should not be complex. For example, if you have a diet chart for a particular person and you are employing it for everyone that's not correct. Your copy should have a flow and having unnecessary actions would not be beneficial in that case.

4. Show Expertise

If you want to sell something to anyone, then you should know everything about that product including benefits. Be like an expert and write according to that. A positive message should be conveyed to your readers that you have complete knowledge of the product. It will lead to building credibility and more conversions.

5. Take care of Emotions

Emotions are very important for the buyer in making a purchase. Therefore target the emotions of the customers. Most people feel that their decisions are purely based on logic, but in that emotions have a huge role to play. 

6. Have Testimonials

Get testimonials from your previous customers, it helps in building credibility. Provide a link to your testimonials in your copy, so that your buyers could trust you and buy from you.

7. Have Urgency

Suppose you are selling socks, then what you can do is that you can put on your website as 50 pairs left. So, if your product has value then the buyer would certainly go for it.

8. Write like a Conversation

Your writing style should be such that the buyer must feel that you both are having an actual conversation. You should use neutral language and words and phrases that you use in your day-to-day life as if you are speaking.

9. Be honest

Give proper information about your product to the buyer and discuss the pros and cons, so that the buyer could make a sensible decision. Never make fake promises.

10. Show the value of the product

Every buyer wants to get a good deal. So, you should make them feel that they are spending their money wisely by buying your product. You can show the comparison between the products (yours and other ones) and prove that how your product is a good deal.

Conclusion

You don't need to be a writing genius to write a good copy, you just need to understand the buyer's mindset and connect with the buyers to write a compelling copy. Try the combination of the above strategies and you would definitely excel in your business.

What is Copywriting and How to Write Inspiring Copy?

Copywriting is all about convincing target people with the strategic use of words. A copy should be written in such style that it arouses interest among the readers. It is not a new concept, it has been for decades. John Emory Powers (1837–1919) is known to be the world's first full-time copywriter.

Copywriting is done so as to make the reader take action according to our wishes. This is done with the help of quality blog posts, ebooks, white papers. etc. Copywriting focuses on conversions and for that, you require quality content. If a company is practicing it, it increases its authority in the market and establishes its brand image. And if the brand image of the company is improved it would automatically bring new clients. 

Copywriting is not all about selling immediately it is just about bringing the clients into the sales funnel. Once it's done then slowly and steadily the conversion is done. The big question around which it revolves is, what is our niche and who will consume the product.

Writing well is fine but for copywriting, you require excellent persuasive skills. If you want to take forward your brand then you should motivate the reader, create a relationship with him and finally compel him to buy the product or whatever action you want him to take in your favor.

For writing an excellent copy research is very essential. You have to research and write excellent content only then you would be successful in your goals. The post should entertain the readers only then they are going to take an action.

To gain the attention of your readers you should produce unique content. It shouldn't be anywhere else present on your website or blog, it is not so, then it would demotivate the readers and they would not take the appropriate action. Your content should educate your readers and it should be exclusive.

Deciding your goal is very important, what you want your customers to do. And you should be very clear in this, otherwise, it would confuse your customers and they would leave your website and the trust level would also decrease. First, you have to decide on a goal and then set a path for the customer in the sales funnel which would ultimately lead to conversions.

You have to reinvent yourself again and again if you want to be an excellent copywriter. Once the post is published, then the real works start. You need to check the analytics if your post is working well or not, areas in which you need improvement and mistakes that should be avoided. You should also check the SEO of your website and work on it to give your post a full-dimensional approach.

It's all about learning and branding so that you can create conversions.

Good Luck with that!

What is SEO Content Writing? How it is Useful?

If you are new to this Digital Marketing world, you may have heard the term SEO (Search Engine Optimization) at various meetings many times.

SEO and Content go hand in hand, it is the process of planning, creating, and optimizing content. One can say that it is the process of optimizing the content so that it can be easily accessible through Google.

Google ranks only those pages which have good content and there is no secret about it. But if you think that you can rank only with the help of good content, then you are wrong. It also takes SEO to get organic rankings. So, one can say that SEO content is created with the sole purpose of getting good organic traffic.

Always think about your target audience while writing SEO content. Look for what they are searching for and what their interests are and write according to that. For this, you can take the feedback from your readers or clients. If you perform this activity then the whole process becomes a lot easier and you enjoy your writing too.

Another important step is to look for good keywords, You can use your headings as keywords also and it would result in many more thousands of visits. There are a lot of free keywords research tools that you can look for in Google. Always use long-tail keywords as they don't have much competition on Google's first page.

Your readers should get what they want and it's not too difficult, you can take an example of the Amazon search bar and there you would see that all the items related to your interest pop up after you put a single keyword in the search bar. If you give Google what they want then you would always rank on the first page of Google search engine rankings.

It is always found that comprehensive content ranks best on Google. You should always explain the topic that you have chosen in a complete manner, but don't unnecessarily do keyword stuffing or make your content fluffy. For example, what could be explained in 10 words do not stretch it to 20. The content that you are writing should cover your topic in a complete manner and on a single page.

Keyword inclusion is very important, Google has always said that they don't care about the keyword density, but you shouldn't do keyword stuffing because Google may not care about it, but your content would not look good to your readers. Always use keywords in the first 100 words of your content and then in the h1, h2 tag. Sometimes a keyword is put in the Url also as well as in the title.

Readers always have a first glance at the title only, so you should choose a title so catchy that the user should click on it in the first go. The readers only take only 2-3 seconds to decide, if they don't like it, they would move to another page.

Always write your meta-description properly and it should be catchy. It would increase your organic click-through rate. You should use a different meta description for each page on your website as it becomes more catchy and Google-friendly. 

Always get backlinks from high authority sites as it would boost your Google rankings and it would be SEO friendly as well. 

Use internal linking on a webpage also because users once they come to your page, after reading your content they look for similar content to gain knowledge or buy something. And it would improve your SEO as well. Use LSI  keywords as well and use similar phrases and words.

Promoting your content is also an important part of SEO. You should ask people in your network to promote your content in their network and share it as much as possible.

Adding photos and videos is also important keeping SEO in mind. It also makes your website look good and increases the traffic on your website.

You should always update your old SEO content and fix it if anything doesn't look good.

How to Write Effective Website Content? Made Simpler

Website content is something unique. Just like people in other fields are dedicated to their work, website content also requires sheer dedication. 

For Example, a reporter reports his/her news in a different style. Similarly, there is a completely different style of writing web content, it should be explained briefly and the idea behind the content should be clear. 

Following are the ideas of web content: Blogs, Video and Audio Content, Landing Pages, Testimonials, etc. 

Writing simply is an important aspect of web content writing. If you can not explain it simply that means that you don't understand the subject matter completely. What could be explained in fewer words, don't stretch it too much? No one would like to read a giant paragraph without any meaning. For Example, if web content requires 100 words of explanation don't stretch it to 150 words.

Always write your content simply and never make it complex. Use neutral language, otherwise, your readers would not take more than 5 seconds to bounce off your website. 

Use proper keywords that are related to your content and use abbreviations as much as possible. Using keywords related to your content would make it more SEO friendly and you would get more visitors. Keywords should describe your content and it shouldn't be unnecessarily stuffed.

Always use headings and subheadings to make your content simpler, then it would be easier for your readers to skim through your content. You can use the bold option for your important points in the paragraph and highlight them.

Use a pyramid structure of writing, always include the important points at the start of the web content. But, don't make your introduction dense as readers prefer to read shorter paragraphs more.

If you are putting links in your content then it should be clear and easy to look for. Unnecessary links would make your readers bounce off your website, Your links should have a proper font and an appropriate color. You should be using a proper case at different points in your content. if all your subheadings are the lower case then let it be so.

You should use proper Call to Action for your website, For Ex: a BUY button, or a pop-up for an email subscription. Your readers should not be confused, everything should be clear.

Conclusion

Capturing clients' or readers' attention can be really tough. They always look for great content to read. Good website writing is the real solution and the chance for beating the odds.

How to Write a Great BLOG POST? PROVEN TIPS

As a writer, we all want to make an impact on our readers through our blog posts. Writing a blog is not rocket science, it’s very easy. In this blog post, you will learn about how to write a great blog post and how it makes an impact.

You need to ask some questions yourself before publishing a blog post.

How easy it is to read?

Are the paragraphs well organized or not?

Does it will bring traffic to your website or not?

Visually the post looks good or not?

These are the few questions that you need to ask yourself.

 

So now let’s discuss the important points on how to create a great blog post.

1.    Know your Audience

Before starting to write you should know what your readers want and which type of post would bring a lot of traffic. Instead of guessing what your readers want, you can perform competitor analysis and know what your competitors are posting and what kind of results they are getting.

 

2.    Choose a Good Topic

Choosing a topic is very essential in writing a good blog post. There are various websites that will help you know about the trending topics on which you could write a good blog post, for example, BuzzSumo. You can also take your reader’s feedback in choosing a good topic.

 

3.    Use shorter paragraphs

If you write a long paragraph, it would look boring and no one would read it. You need to cut your paragraphs short and use suitable formatting for your blog posts. Readers have the habit to go through the main headings or subheadings and then read the article. No one would like to read a big paragraph without any subheadings.

 

4 .  Have a great opening

Your introduction is a very important part of your article. If your introduction is not good people would quickly bounce off your page.

Opening the article is very important. You can start your article maybe by asking a question which has an answer somewhere in your article. The question must be interesting. In search of that answer, people would read the whole article.

 

5.    Write as if you are talking

When you have an interactive approach in your articles then there are more chances of attracting more visitors. In this way, they would feel that they are having a conversation with someone one-to-one. A famous example for this would be Neil Patel, and for this, he gets millions of visitors every month. If you use this kind of approach then it would bring more loyal readership to you.

 

6.    SEO

If you want to attract more visitors organically then you need to optimize your website for SEO. On one hand, you want to improve user experience on the other hand you can’t ignore SEO as well. Your goal should be to find the balance between SEO and User Experience (UX).

 

7.    Call to Action should be clear

A call to action is something that tells the user to do something on the website. For example: Buy Now or pop up for signing up for Email Newsletter. Whether you want your readers to sign up for something, share your post on social media, or purchase something from your website, etc.  It should be made clear to them what you want them to do.

 

8.    Right time publishing

You should publish your post and share it on social media at peak times. Because when you do so the more chances are that you would attract a lot of visitors. Before publishing, you should check your blog post for mistakes and make it error-free.

I told you at the beginning of the post that writing a Great Blog Post is not rocket science and see how simple it is. If you follow these steps, you would get lot more visitors as well as conversions than you expect.

 

 

 

 

What are 10 Different Types of Blog Posts and How They Can be Used?

Bloggers should never stick to the same blogging style as there are so many styles that can be mixed up to create a unique blog.

These are 10 different types of blog styles or types.

1.    Lists

2.    Cheat Sheets/Checklists/To-do’s

3.    Interviews

4.    How-To Guides

5.    Infographics

6.    Controversial Posts

7.    Reviews

8.    Guest Blogging

9.    Blog Series

10. Newsworthy Articles

 

Let’s now discuss them in detail:

1.    Lists

These are the type of articles all over the internet.

For Ex: -10 Reasons Why Everybody is Talking About Movie Avengers End Game.

             - 5 Best How-to Guides on The Internet.

            - 7 Most Funny Videos on YouTube.

             Etc.

 

In today’s world, people have very little time to sit down and read the complete article or they just don’t have the patience. So, they go through the main points and get the summary of the blog article.

 

2.    Cheat Sheets/Checklists/To-do’s

It feels great when you have completed a task and check it off in a List. There is no room for interpretation in a checklist as it is actual. It gives the readers a step-by-step breakdown of what needs to be done in order to achieve a task. Checklists and cheat sheets help your readers quickly grasp all the details which are required in order to complete a task. And your readers in return get all the valuable information.

 

3.    Interviews

Sometimes you don’t have time to write a blog article, but you need to post one urgently then it can be very beneficial for you. You can just email a list of questionnaires to your client, customer, or influencer and request them to answer them. Through this, you would get valuable content and a lot of viewers also as they would spread the content and talk about it in their network also.

 

4.    How-To Guides

These types of articles are very popular over the internet. Many famous blogs are based on this type of How-to article. Many people are searching for solutions to their problems like how to play golf, how to use Gmail, etc. These types of articles help people a lot and the more you help people the more they come to your blog. And in return increase the viewership of your blog.

 

5.    Infographics

When infographics are present on your blog it looks good and is more entertaining to your viewers. It is a visual representation of information and can be very informative and easy to digest. It helps in increasing the odds of getting more backlinks to your site. It can be images, diagrams, charts, etc. to convey a message.

 

6.    Controversial Posts

If you want interaction with your readers then this type of blog article can be very beneficial for you. These types of posts go viral very easily and bring a lot of visitors to your blog.

A controversial post is something that no one knows and no one expects it to go public. You can take a controversial stance on something that your readers never expect and are passionate about. It can bring a lot of negative comments and your readers can be angry also, but it would ultimately make your post viral. So, if you are ready, then go for it.

 

7.    Reviews

Sometimes as a consumer we have to buy a product but don’t know whether it’s good or not, so then we take the help of review to decide.

A review can be positive or negative as it is a survey of a whole subject by an individual or an organization.

Review of two products and then comparing it generates great interest among our readers and then it ultimately increases our views. Many blogs earn a very good amount of money by doing this.

 

8.    Guest Blogging

This type of blogging can be very beneficial for a blogger as it connects you with a new audience and provides you a wider reach. It also increases your credibility as a blogger. It increases the inbound links which are very good for your blog from the SEO point of view.

 

9.    Blog Series

Sometimes we can’t add too much information in a single blog post, it’s too big for it, therefore we need to break it into parts and create a series. In this way, your readers are more eager to know about what’s coming next and it improves your SEO also if you organically connect one post to the other.

For Example Series on getting 6 pack abs. (where you include all about nutrition, diet charts, different types of exercises, etc.)

 

10. Newsworthy Articles

Articles that are new, related to our region, industry, current information, events, etc. are newsworthy articles. These types of articles again generate great interest among the readers like controversial articles which I mentioned earlier and can go viral in seconds.

 

For Example: If something is happening in the Share Market then people related to it will be very interested in reading an article about it.

 

How important Word Count and Length of a blog post is ?

How important Word Count and SEO of a blog post is?

We always have one question in mind what should be the word count or ideal length of the blog post should be. It is a very important question and helps in determining the ranking of our website in the Search Engines. In this post, we will know how many words are required to make a good blog post:

Let’s get on with it now!

Content Marketing has evolved in the last few years to a great extent and it does matter what the word count or length of your blog is. If your blog mainly depends on Organic SEO then it becomes of prime importance how long is your blog post is. It’s not that the single factor determines the length of your blog, it is dependent on many factors and we would try to cover all the basics here.

If you want to discuss something then you should write a small blog post, people would comment there and you could discuss different topics depending on your niche. A small blog post generally comprises 400-600 words. It helps in social shares and increases engagement on your blog. But doesn’t help to increase the Organic SEO of your website to any extent. Your blog post should be worth something and provide value to your readers then only your readers would come back again and again to read your posts.

Knowing your audience is very helpful in determining the length of a blog post. If you would know your audience then you would write according to them and it would ultimately be helpful in increasing the organic SEO of your blog.

The ideal length of a blog post is between 1000-1500 words and one should stick to it while writing one. You should understand what should be the ideal length to reach your target audience as it would impact your business in the long run. Therefore, word count should be considered very seriously. It’s not that you should unnecessarily increase the length of your blog post then also it would hamper the Organic SEO of your blog.

The main idea is all about making your reader engaged and reducing the bounce rate. The more the readers are engaged with your blog, the more the chances are that it would help in increasing the Organic SEO of your blog. And Google will love you more, it’s a win-win situation for both. So, consider it seriously and have a thoughtful approach towards it.

Generally, posts with a high word count are used to create backlinks. In the end, it doesn’t matter whether your blog post is short or long, but the main point is that it should provide value to your readers. If it would be valuable the readers would stay on your page and come again and again.

Conclusion

Either you are writing a short blog post or a long one but you should never compromise on quality. Your blog post should provide value to your readers. So always use your brain and common sense and write according to your business and the need of your readers, which could provide some value in their life and educate them in some or other way.

Fundamentals Important For Your Content Writing Journey

 What are the main fundamentals of content writing?

Today in the world of Digital Marketing content holds all the relevance. According to research, the readers don’t read the content word by word, they just go through the important points and form an idea about the content. 

Content writing is all about conversation, the content should have an interaction with the readers. Content writing is very important in today’s world, it is the mainstay of any business, therefore, you should be well informed about it. Your entire business in the online world is dependent on content, so you should think about it seriously and have a proper plan about it.

Here we should be discussing the fundamentals of content writing and content marketing which will help you in the long run and help you grow your business.

If you are publishing your content on any website, it should be regular and not an occasional activity. You should enjoy writing your content and that’s when the best content comes out. Every day you should pull up specific content to be regular in it and that will define the future of your website. 

Storytelling is very important in content writing and if you form content that tells a story that would be a great help to your readers. You should be passionate about your writing; you should not feel bored about it and that’s how it goes. 

While writing content many writers have the habit of diverting from content, your main focus should be on the core of your content and it should remain like that. When you divert from the core then you lose the plot and your content formation doesn’t take the right shape. The goal of your content should be defined and it would help you to achieve the desired success in a specific amount of time.

If you don’t feel right about your writing or feel bored then you would not be able to carve the right form of content. One should enjoy his/her writing and feel great about it, then only the right content comes out. If you are bored with your content then it is certain that content would go into the trash bin.

Your content should be conversational, it should have the proper interaction with the readers. If your content is conversational then only the readers would come to your website, again and again, otherwise, they would bounce off your website and never come back again.

If you are publishing content on a website then you should encourage your readers to provide feedback. By having feedback, you would know the pros and cons of your content which would eventually lead you to become a better writer. 

Your content should provide the ultimate experience to your readers. Once they read your content, they remain glued to it and provide appropriate feedback. Your content should entertain your readers and it shouldn’t be very long nor very short.

Conclusion

Your main aim should be to help your readers. Once you are sure that you are ready for help and have proper content then only you should take forward your content publishing tactics.