If you are new to this Digital Marketing world, you may have heard the term SEO (Search Engine Optimization) at various meetings many times.
SEO and Content go hand in hand, it is the process of planning, creating, and optimizing content. One can say that it is the process of optimizing the content so that it can be easily accessible through Google.
Google ranks only those pages which have good content and there is no secret about it. But if you think that you can rank only with the help of good content, then you are wrong. It also takes SEO to get organic rankings. So, one can say that SEO content is created with the sole purpose of getting good organic traffic.
Always think about your target audience while writing SEO content. Look for what they are searching for and what their interests are and write according to that. For this, you can take the feedback from your readers or clients. If you perform this activity then the whole process becomes a lot easier and you enjoy your writing too.
Another important step is to look for good keywords, You can use your headings as keywords also and it would result in many more thousands of visits. There are a lot of free keywords research tools that you can look for in Google. Always use long-tail keywords as they don't have much competition on Google's first page.
Your readers should get what they want and it's not too difficult, you can take an example of the Amazon search bar and there you would see that all the items related to your interest pop up after you put a single keyword in the search bar. If you give Google what they want then you would always rank on the first page of Google search engine rankings.
It is always found that comprehensive content ranks best on Google. You should always explain the topic that you have chosen in a complete manner, but don't unnecessarily do keyword stuffing or make your content fluffy. For example, what could be explained in 10 words do not stretch it to 20. The content that you are writing should cover your topic in a complete manner and on a single page.
Keyword inclusion is very important, Google has always said that they don't care about the keyword density, but you shouldn't do keyword stuffing because Google may not care about it, but your content would not look good to your readers. Always use keywords in the first 100 words of your content and then in the h1, h2 tag. Sometimes a keyword is put in the Url also as well as in the title.
Readers always have a first glance at the title only, so you should choose a title so catchy that the user should click on it in the first go. The readers only take only 2-3 seconds to decide, if they don't like it, they would move to another page.
Always write your meta-description properly and it should be catchy. It would increase your organic click-through rate. You should use a different meta description for each page on your website as it becomes more catchy and Google-friendly.
Always get backlinks from high authority sites as it would boost your Google rankings and it would be SEO friendly as well.
Use internal linking on a webpage also because users once they come to your page, after reading your content they look for similar content to gain knowledge or buy something. And it would improve your SEO as well. Use LSI keywords as well and use similar phrases and words.
Promoting your content is also an important part of SEO. You should ask people in your network to promote your content in their network and share it as much as possible.
Adding photos and videos is also important keeping SEO in mind. It also makes your website look good and increases the traffic on your website.
You should always update your old SEO content and fix it if anything doesn't look good.