You may have heard often "Content is the king", it applies the same to social media posts as well. If you neglect your social media content, competitors would move ahead of you.
Good social media content boosts your social media presence. So you should first ask yourself which content adds value before posting any content. By adding value we mean ROI (Return On Investment).
The success you achieve on social media is directly related to your content. Therefore, one needs a content strategy, and these content strategies implement a mix of content types.
Some of the content types are as follows:
1. Blogs posts and articles
Sharing blog posts and articles add great value to the life of your audience. The audience remains up to date about the current happenings of your industry. Good content on social media helps you in building credibility. You should share informative articles with your audience, it will help in building a reputation which would result in more number of leads. The amount of blog posts and articles is huge, there is a lot of competition out there, in order to be successful one needs to be creative as well as needs to find the trending topics to write.
2. Videos
With the development of youtube and other similar sites, videos have become a very important part of our life. Earlier smartphones were not there, but now even a kid can record a video and put it on social sites. Therefore videos need to be an important part of your content strategy. Videos are more engaging than images and easy to capture.
3. Images
Similarly, like videos, good images create a lot of engagement and bring a lot of leads for you. Sometimes people only go through the images and get an idea of the content or whatever you are promoting. Almost every platform accepts images, but Pinterest and Instagram are by far the most happening sites. Instagram has a lot of competition, so you need to be up to date with your image strategy.
4. Ebooks (Electronic Books)
Ebooks are an enlarged and detailed form of blog posts. Many people use this to show their expertise in different niches. Ebooks are an effective and influential tool. An eBook is generally several blog posts combined together. You can either write an eBook yourself or hire a ghostwriter.
5. Live Videos
Live videos are a great help for those people, who are actually not present at the event or on any occasion. The most common live-streaming platform is Facebook. Before sharing your video, you can see the preview, how it would look to your audience, and then you are good to go and post it.
6. Announcements
Announcements can be about anything, for example, launching a new product, event, webinar, etc. It is always best to slowly give out the information in small chunks and ultimately provide the big news. This creates suspense among your audience and they become more interested in your product or event.
7. Polls
Polls are a wonderful source to attract audience attention. For example, a simple poll can be like this: For how long you have been using Facebook: 1-2 years, 2-5years, 5-10years, 10years or more. And then you have to check the box, which is correct.
A poll gives you an idea about the thinking of your audience. You can take periodic polls to boost engagement on your blog or any social media page.
Conclusion
The social landscape is crowded as well as competitive, so you should adopt a content strategy that has direct interaction with your audience. Experiment when needed and be creative in your approach.