What Is The Purpose Behind Writing Press Release And Its Relevance?

Press releases are very important considering public relations. But very few people know the correct use of press releases. It is written communication about product events, product launches, or something which is going to happen recently. Generally, businesses and organizations use it and provide it to media through various means.

It should interest the readers and benefit the community some or the other way. If bloggers, tweeters, etc find your press release worthy then they would certainly publish it.

Timing the Press Release

Some press releases are available for immediate release others may have a certain time limit. Some press releases are provided to only a few select media outlets. Timely coverage is very important otherwise the news would have no relevance and it would also hamper the reputation of the business or the organization. Some press releases need to be kept secret to a certain point in time, so it should be pre-decided when the coverage could begin.

Why Press Release is written?

The goal of a press release is to make the people know about something important, in a clear way. It mainly involves the promotion of a product, event, etc. Its format should be clear and should follow all the marketing as well as the promotional guidelines, otherwise, it would hamper the appearance of the business or the organization on the promotional platforms. If you are a somewhat medium or big organization then you should also keep in touch with the reporters, they might see your press release and maybe write an article about it.

How a press release should be written?

On the top, it is always the name of the city where it originates along with the date. The headline should be catchy and it should attract readers. From reading the headline one should get a clear message about the press release and its importance. It should be always be written in the third person. Therefore, it becomes easier for the media to report the information. It should be written from an outsider’s perspective and it should not be boring.

A press release should always be interesting and if it isn’t you can always take a step back proofread and edit it before providing it to the media outlets. It should follow the current trend and compel the readers to read it completely from top to bottom and take a step towards it, it could be buying a product or joining your organization. It should not be rigid and it should keep your readers glued to it completely, and you should not lose them in the first sentence. You should provide the media with the reason to chase your story and make it successful. It should not only cover the facts, but it should be interesting also.

What should not be misunderstood?

A press release doesn’t provide you a guarantee about the success of your product and service. Don’t think that any reporter would immediately write an article about it, you should make it interesting and should have good connections in the media outlets. You should give sustained efforts and by doing so you are bound to get some coverage in some or the other way.

 

 

 

How To Write Good Product Description and Its Importance?

Importance Of Product Description

Product description forms a great part of the e-commerce business. But sometimes it is not utilized completely. A product description is used to show the value of the product to the potential buyer. It should be strong and increase the revenue of your company. A product description should consider fixing the buyer's problems and increase the urge in the buyer to buy the product.

The product description is one of the most important factors when it comes to conversions from potential clients. It may have a lot of benefits, but a good product description is somehow difficult to write. It may feel crazy when you have a long list of products to go through. In the following paragraphs, we would be discussing how to write a good product description.

1- Know your target audience 

The first step one should take is to know his or her target audience. Know the key features which would attract the most to your potential buyers. Understand the buyer persona and it would help you to understand the features which would be most valuable to your potential customers. For example, if you are selling sports shoes to a teenager, you would use different keywords as compared to a middle-aged man. Use phrases and word combinations in which your buyers would be most interested.

2- Story Telling Is Important

Don't elaborate your story, use a short story within your description that would attract your potential buyers. The story should be persuasive which should push your buyers to the "add to cart button". The story should contain important information and it should not be flowery. Use educational content, as it attracts the buyer and increases your chances of selling.

3- Easy To Read

Use neutral language while writing your product description. Use words and phrases which are commonly used among the people, so that it becomes easy to comprehend for the people who are visiting your website. Don't put too much information in a single product description otherwise, it would be difficult for your buyers to understand it.

4- Use Power Words That Sell

Use words and phrases which bring emotions out of the people. Target the emotions. By being a little smart you can make a potential buyer purchase your product. Some of the examples of the power words are as follows, Eye-opening, Amazing, Miracle, Sensational, Spectacular, etc.

5- Image Quality

Image quality should be high and it should lure your customer to make a purchase. Mastering product description is one thing and using high-quality images is another. Use a high-quality photo and show all the important aspects of your product and ultimately the buyer would have the product in their life. High-quality images increase touch and the buyers respond to it.

Conclusion

These tips are based on research and would help you in increasing conversions. The main point here is that your product description should not push too much your buyer to buy the product and should allow them to take their time. The real value lies in the product and it should be good, if it so, then your sales would automatically increase.

What is a Product Descrption and How Bad Product Description could hurt you? With Examples.

 What is a product description?

A product description is something that has all the information about your product. It can be a short paragraph, a single line, or a few bulleted points. It is used to describe and explain the benefits of your product. A product description explains why the product is worth purchasing and presents the product in such a way that the buyer is compelled to buy the product.

When you are trying to sell a product, explain it properly, it is very beneficial as well as important. If you are not using good words in your product descriptions or not using your product descriptions at all, you are losing an important part of a promotion and hurting your sales.

If you are explaining your products properly you can make a lot of money. A good product description increases customers' expectations leading to more sales. 

Let's Now Discuss How Careless Product Descriptions Could Hurt You!

If you are not using correct product descriptions or making some errors in your content you must be ready to lose some serious cash. Inaccurate product descriptions could derail your sales and hurt you in a big way. Let's now look at some examples:

- If you are using an e-commerce site and you are not describing your products properly and in-depth, then there are more chances that the customer would move to the competitor and you would be losing some serious cash.

- Sometimes we make spelling errors and don't take it seriously, it can give a bad impression to the customer and he would think that we are not serious about our work. He or she would not consider you as a credible source and move to the competitor and you can lose a golden chance of a sale.

- When you are praising your product too much on your website and you don't meet the expectation and don't even offer a refund then you must be ready to face a really angry customer. And he would give you bad publicity and which would result in loss of a lot of sales.

- When you are copying other people's product descriptions or taking some part of it then also it can seriously impact your chances of a sale. A product description should be unique as it not only helps you in capturing the customer's attention but also increases your overall web presence. It will help you in attracting more customers as well as building a reputation. 

Conclusion

A bad product description could seriously hit you in the long run and create a bad impact of your product in the market and bring a bad name to it. A customer could be greatly dissatisfied at the time of the delivery if your product doesn't meet the expectations.

If the same thing is done well your conversion rate would increase, and you would get word of mouth publicity, as well as other forms of publicity, and also you would not have to deal with the angry customer. The customer would be very happy and could give you a good review and rating, as well as word of mouth publicity which could be very helpful in your future sales.