What Is The Purpose Behind Writing Press Release And Its Relevance?

Press releases are very important considering public relations. But very few people know the correct use of press releases. It is written communication about product events, product launches, or something which is going to happen recently. Generally, businesses and organizations use it and provide it to media through various means.

It should interest the readers and benefit the community some or the other way. If bloggers, tweeters, etc find your press release worthy then they would certainly publish it.

Timing the Press Release

Some press releases are available for immediate release others may have a certain time limit. Some press releases are provided to only a few select media outlets. Timely coverage is very important otherwise the news would have no relevance and it would also hamper the reputation of the business or the organization. Some press releases need to be kept secret to a certain point in time, so it should be pre-decided when the coverage could begin.

Why Press Release is written?

The goal of a press release is to make the people know about something important, in a clear way. It mainly involves the promotion of a product, event, etc. Its format should be clear and should follow all the marketing as well as the promotional guidelines, otherwise, it would hamper the appearance of the business or the organization on the promotional platforms. If you are a somewhat medium or big organization then you should also keep in touch with the reporters, they might see your press release and maybe write an article about it.

How a press release should be written?

On the top, it is always the name of the city where it originates along with the date. The headline should be catchy and it should attract readers. From reading the headline one should get a clear message about the press release and its importance. It should be always be written in the third person. Therefore, it becomes easier for the media to report the information. It should be written from an outsider’s perspective and it should not be boring.

A press release should always be interesting and if it isn’t you can always take a step back proofread and edit it before providing it to the media outlets. It should follow the current trend and compel the readers to read it completely from top to bottom and take a step towards it, it could be buying a product or joining your organization. It should not be rigid and it should keep your readers glued to it completely, and you should not lose them in the first sentence. You should provide the media with the reason to chase your story and make it successful. It should not only cover the facts, but it should be interesting also.

What should not be misunderstood?

A press release doesn’t provide you a guarantee about the success of your product and service. Don’t think that any reporter would immediately write an article about it, you should make it interesting and should have good connections in the media outlets. You should give sustained efforts and by doing so you are bound to get some coverage in some or the other way.

 

 

 

How To Write Good Product Description and Its Importance?

Importance Of Product Description

Product description forms a great part of the e-commerce business. But sometimes it is not utilized completely. A product description is used to show the value of the product to the potential buyer. It should be strong and increase the revenue of your company. A product description should consider fixing the buyer's problems and increase the urge in the buyer to buy the product.

The product description is one of the most important factors when it comes to conversions from potential clients. It may have a lot of benefits, but a good product description is somehow difficult to write. It may feel crazy when you have a long list of products to go through. In the following paragraphs, we would be discussing how to write a good product description.

1- Know your target audience 

The first step one should take is to know his or her target audience. Know the key features which would attract the most to your potential buyers. Understand the buyer persona and it would help you to understand the features which would be most valuable to your potential customers. For example, if you are selling sports shoes to a teenager, you would use different keywords as compared to a middle-aged man. Use phrases and word combinations in which your buyers would be most interested.

2- Story Telling Is Important

Don't elaborate your story, use a short story within your description that would attract your potential buyers. The story should be persuasive which should push your buyers to the "add to cart button". The story should contain important information and it should not be flowery. Use educational content, as it attracts the buyer and increases your chances of selling.

3- Easy To Read

Use neutral language while writing your product description. Use words and phrases which are commonly used among the people, so that it becomes easy to comprehend for the people who are visiting your website. Don't put too much information in a single product description otherwise, it would be difficult for your buyers to understand it.

4- Use Power Words That Sell

Use words and phrases which bring emotions out of the people. Target the emotions. By being a little smart you can make a potential buyer purchase your product. Some of the examples of the power words are as follows, Eye-opening, Amazing, Miracle, Sensational, Spectacular, etc.

5- Image Quality

Image quality should be high and it should lure your customer to make a purchase. Mastering product description is one thing and using high-quality images is another. Use a high-quality photo and show all the important aspects of your product and ultimately the buyer would have the product in their life. High-quality images increase touch and the buyers respond to it.

Conclusion

These tips are based on research and would help you in increasing conversions. The main point here is that your product description should not push too much your buyer to buy the product and should allow them to take their time. The real value lies in the product and it should be good, if it so, then your sales would automatically increase.

What is a Product Descrption and How Bad Product Description could hurt you? With Examples.

 What is a product description?

A product description is something that has all the information about your product. It can be a short paragraph, a single line, or a few bulleted points. It is used to describe and explain the benefits of your product. A product description explains why the product is worth purchasing and presents the product in such a way that the buyer is compelled to buy the product.

When you are trying to sell a product, explain it properly, it is very beneficial as well as important. If you are not using good words in your product descriptions or not using your product descriptions at all, you are losing an important part of a promotion and hurting your sales.

If you are explaining your products properly you can make a lot of money. A good product description increases customers' expectations leading to more sales. 

Let's Now Discuss How Careless Product Descriptions Could Hurt You!

If you are not using correct product descriptions or making some errors in your content you must be ready to lose some serious cash. Inaccurate product descriptions could derail your sales and hurt you in a big way. Let's now look at some examples:

- If you are using an e-commerce site and you are not describing your products properly and in-depth, then there are more chances that the customer would move to the competitor and you would be losing some serious cash.

- Sometimes we make spelling errors and don't take it seriously, it can give a bad impression to the customer and he would think that we are not serious about our work. He or she would not consider you as a credible source and move to the competitor and you can lose a golden chance of a sale.

- When you are praising your product too much on your website and you don't meet the expectation and don't even offer a refund then you must be ready to face a really angry customer. And he would give you bad publicity and which would result in loss of a lot of sales.

- When you are copying other people's product descriptions or taking some part of it then also it can seriously impact your chances of a sale. A product description should be unique as it not only helps you in capturing the customer's attention but also increases your overall web presence. It will help you in attracting more customers as well as building a reputation. 

Conclusion

A bad product description could seriously hit you in the long run and create a bad impact of your product in the market and bring a bad name to it. A customer could be greatly dissatisfied at the time of the delivery if your product doesn't meet the expectations.

If the same thing is done well your conversion rate would increase, and you would get word of mouth publicity, as well as other forms of publicity, and also you would not have to deal with the angry customer. The customer would be very happy and could give you a good review and rating, as well as word of mouth publicity which could be very helpful in your future sales.

How to Write an eBook? 8 Important Tips

E-books can be a game-changer in one's company's development plans. It can be a great part of a content marketing strategy of a company and help in continuous growth. Below are some tips which would help you in creating as well as promoting your eBook.

Choose Your Topic

Choose a subject that you know about thoroughly. This would save the time of research and you would have more chances to see it through a final draft. Always remember that your ultimate goal is to generate leads for your sales team. The topic about which you are writing should go well with your sales demand. You should not deviate much from your topic otherwise it would not create a proper impact.

Outline Each Chapter

The introduction of your eBook should be such that it should make your readers glued to it. Some people believe that the eBook is a collection of blog posts, but I feel that there should be flow among each chapter. Creating an outline of an eBook is not tough, you could think of it as a crash course that you have taken a few days or months back.

Take a Survey of Your Audience

If you have a blog and you are also sending email newsletters then you can do very well. You can be well ahead of the others as you could create a survey or poll about the topics your audience likes and then you can take the appropriate action. You get a ready-made audience for your work and a bundle of ideas that you could implement in your eBook.

Have Proper Time For Research

Some writers take ages to get an ebook ready for their readers, they take time for jotting down quotes or sometimes they get stuck at the research stage. This should not be your case, you should allocate proper time for your research and then work towards your project. This means that before starting each chapter or before you begin writing, you should have a certain length of time fixed for your research.

Have Visuals 

Your visuals should highlight important points of your eBook and make it easy to understand. Sometimes it becomes difficult for us to fit in graphics and visuals in our eBook. Visuals and graphics should be complementary to our eBook and provide it a proper meaning. Visuals should not always be easy on the eyes, but they should increase the audience's understanding as well.

Bold your Quotes and Stats

Another way to increase the efficiency of your eBook is by highlighting quotes and stats. Just be sure that anything extra that you are adding should bring value to your eBook. Your quotes and stats should fit within the margins but don't go overboard, the main idea is to make your eBook look professional.

Have Appropriate CTA (call to action) Within Your Ebook 

Once your content is designed and ready, you should go for the appropriate Call to Action. Now comes the time for lead generation and promotion. A CTA is something that brings users to your landing page and results in conversions. This makes the readers further engaged with your company and they know more about your product and services, so it is promotion as well as lead generation.

Promotion of Ebook

Once the landing page and the destination Url are ready, and your eBook is complete, you should now get ready for the promotion of the eBook. You should promote your eBook across all your marketing channels and give a proper overview of it. Send offers to your clients who have shown interest in your company's products along with your eBook, it would make a perfect combo.

What is an eBook and Its Role in Content Marketing? Benefits Explained

Introduction

An E-book is an electronic book that is a digital file and it contains text and images. It is distributed electronically and is published on electronic channels same as a printed book which is done physically. It is generally displayed on the screen of the electronic device and is comfortable to store and read. It is a great way to help you with your demand generation. It is long-form content and it establishes your credibility among the readers.

Role of eBook in Content Marketing 

E-books have many benefits which establish their authority in content marketing strategy. We would be discussing it in the following paragraphs.

Cost-Effective 

The production cost of an eBook is very less and developing and publishing an ebook is efficient as well. The total time of creation to publishing can only take a few weeks. It also depends on what you read, sometimes it can be expensive also, but mainly it comes in the affordable range. Sometimes the formatting can be tough, but in the end, you get an eBook at actually no cost. Tons of books are not available in the physical form, so you get them in the form of an eBook.

Reliable  

You can't use an ebook as a research tool, but it is generally good for a single topic. E-books have left behind amazon's physical books almost a year ago. The growth of eBooks is continuous and is bankable which makes it reliable. It provides a piece of validated information and is a great help in technology. Ebooks fail as a research tool but it has so many other benefits that it overshadows it and people keep continuing to create it.

Distribution is Easy

Sometimes people create content, invest so much time in it, but still, it doesn't go in the hands of the right people. But this is not the case with ebooks. It is easy to distribute as well as carry. You can carry hundreds of ebooks in a small pen drive and distribute them easily. You can use it when a user Sign Up for your website i.e when he or she provides his or her name and email address to you. As it is easily distributed it can be used as a promotion tool too which makes it very valuable to have.

Never Out of Stock

One of the major disadvantages of printed books is that they easily go out of stock, but it is not the case with the ebook. You can download an ebook multiple times and it is easy to store also. E-books are digital files and once created they can be multiplied a number of times.

Subtle Form of Marketing

It becomes sometimes difficult to design a marketing strategy that people actually like and seek out. In the last decade, ebooks have been distributed in a large manner and people have accepted it too. It helps to establish your credibility and emerge as a potential problem solver. E-books are a great help for the companies, as they can offer it free and add their future goals and aspirations in it, as well as educate the readers.

Conclusion

E-books are longer content messages and their importance can't be denied. It offers so many opportunities for the people in the content marketing field as well as in the other domains. People look at ebooks to seek help in the decision making and gradually it is becoming a very important part of our life.

How to Boost Your Social Media Engagement? 7 Important Tips

Social media has a lot of noise and in order to stand out from the noise is to create amazing content which your audience likes. Not every content which is posted on social media is shared, so you need to create unique and entertaining content which is shared again and again. 

To gain the attention of your audience, these tips will certainly help you.

1. User-Generated Content

A great way to boost Social Media Engagement is to encourage user-generated content. In this way, users interact with your brand and you get content without any effort. You can encourage users to share pictures and tag your business with the picture. Having a conversation with the users is the best method for social media engagement as it keeps engaging the users with your brand.

2. Create Your Style

It is not like, that one can post on all the social media platforms in the same way. You must develop a unique style and voice across different media platforms. It will make users more engaged with your brand. Observe how your audience behaves online, with which brand they are interacting the most, whom they follow, etc, and then develop your strategy and style according to that.

3. Be Ready to Ask Questions

When you start asking questions with your audience, they become more engaged with your business and brand. In this way, they become part of the conversation and get to know more about your brand.

4. Diversity

Have a diverse form of content whether it be infographics, images, videos, or text-based content. It will make the audience more interested in your brand and your social profile will also look good. When you post something, mix it with two or three content formats and then post it. It will look more attractive and easier to understand.

5. Think About Audience

When you are creating a post or planning to post always have the audience in mind. Research what they like the most, if you are a product-based brand, offer freebies, create periodic polls to know what your audience wants more from you, etc. This will give you special insight into what they want from your brand.

6. Post Frequently

There are a large number of social media platforms available and each day they generate an enormous amount of content. In order to make your content visible and user-friendly, you need to be regular with a unique style. When you post regularly you make it easier for your audience to find your content in the newsfeed.

7. Go Live

Once in a while, you should go live to interact with your audience. It will make them know you and your brand in a better way. Have a fixed time when you go live, you may have a Q&A session, launch of a new product, or general chit-chat. Try to provide value with your live videos, give the secrets, etc.

Conclusion

It is difficult to be heard on a platform that you initially started only for making connections. You need to learn how to be popular with your connections. Once you learn how to connect with your followers then there is no looking back.

7 Types of Social Media Content and its Effectiveness

You may have heard often "Content is the king", it applies the same to social media posts as well.  If you neglect your social media content, competitors would move ahead of you. 

Good social media content boosts your social media presence. So you should first ask yourself which content adds value before posting any content. By adding value we mean ROI (Return On Investment).

The success you achieve on social media is directly related to your content. Therefore, one needs a content strategy, and these content strategies implement a mix of content types.

Some of the content types are as follows:

1. Blogs posts and articles

Sharing blog posts and articles add great value to the life of your audience. The audience remains up to date about the current happenings of your industry. Good content on social media helps you in building credibility. You should share informative articles with your audience, it will help in building a reputation which would result in more number of leads. The amount of blog posts and articles is huge, there is a lot of competition out there, in order to be successful one needs to be creative as well as needs to find the trending topics to write.

2. Videos

With the development of youtube and other similar sites, videos have become a very important part of our life. Earlier smartphones were not there, but now even a kid can record a video and put it on social sites. Therefore videos need to be an important part of your content strategy. Videos are more engaging than images and easy to capture.

3. Images

Similarly, like videos, good images create a lot of engagement and bring a lot of leads for you. Sometimes people only go through the images and get an idea of the content or whatever you are promoting. Almost every platform accepts images, but Pinterest and Instagram are by far the most happening sites. Instagram has a lot of competition, so you need to be up to date with your image strategy. 

4. Ebooks (Electronic Books)

Ebooks are an enlarged and detailed form of blog posts. Many people use this to show their expertise in different niches. Ebooks are an effective and influential tool. An eBook is generally several blog posts combined together. You can either write an eBook yourself or hire a ghostwriter. 

5. Live Videos

Live videos are a great help for those people, who are actually not present at the event or on any occasion. The most common live-streaming platform is Facebook. Before sharing your video, you can see the preview, how it would look to your audience, and then you are good to go and post it. 

6. Announcements

Announcements can be about anything, for example, launching a new product, event, webinar, etc. It is always best to slowly give out the information in small chunks and ultimately provide the big news. This creates suspense among your audience and they become more interested in your product or event. 

7. Polls

Polls are a wonderful source to attract audience attention. For example, a simple poll can be like this: For how long you have been using Facebook: 1-2 years, 2-5years, 5-10years, 10years or more. And then you have to check the box, which is correct.                                   

A poll gives you an idea about the thinking of your audience. You can take periodic polls to boost engagement on your blog or any social media page.

Conclusion

The social landscape is crowded as well as competitive, so you should adopt a content strategy that has direct interaction with your audience. Experiment when needed and be creative in your approach.

10 Strategies Used By Top Copywriters (Pro Tips)

One can't imagine marketing without copywriting. Any marketing campaign that is successful has to have an excellent copy.

In this post, we will discuss 10 copywriting tips that will help you to improve your writing and get more leads. These tips would help you to write a copy that is more effective as well as educational too.

1. Features versus benefits

Always give more importance to benefits over features. Many copywriters have the tendency to do vice versa, so, they fail in the process and often have discouraging results. It doesn't come naturally, but we have to practice it. Always keep in mind while writing that copy is not a product description rather it is a list of features.

For Example: If you are promoting contact lenses then don't put too much emphasis on their, storage box, color type, etc.  Rather discuss its style, how trendy it would look, comfort level, easy to put on, etc.

2. Storytelling is important

Your readers should connect with you and here storytelling comes in handy. It is a great way to build trust and then the readers would relate to your business and it would automatically convert leads to conversions.

3. Specificity is important

What you want to convey to your readers is important, it should not be complex. For example, if you have a diet chart for a particular person and you are employing it for everyone that's not correct. Your copy should have a flow and having unnecessary actions would not be beneficial in that case.

4. Show Expertise

If you want to sell something to anyone, then you should know everything about that product including benefits. Be like an expert and write according to that. A positive message should be conveyed to your readers that you have complete knowledge of the product. It will lead to building credibility and more conversions.

5. Take care of Emotions

Emotions are very important for the buyer in making a purchase. Therefore target the emotions of the customers. Most people feel that their decisions are purely based on logic, but in that emotions have a huge role to play. 

6. Have Testimonials

Get testimonials from your previous customers, it helps in building credibility. Provide a link to your testimonials in your copy, so that your buyers could trust you and buy from you.

7. Have Urgency

Suppose you are selling socks, then what you can do is that you can put on your website as 50 pairs left. So, if your product has value then the buyer would certainly go for it.

8. Write like a Conversation

Your writing style should be such that the buyer must feel that you both are having an actual conversation. You should use neutral language and words and phrases that you use in your day-to-day life as if you are speaking.

9. Be honest

Give proper information about your product to the buyer and discuss the pros and cons, so that the buyer could make a sensible decision. Never make fake promises.

10. Show the value of the product

Every buyer wants to get a good deal. So, you should make them feel that they are spending their money wisely by buying your product. You can show the comparison between the products (yours and other ones) and prove that how your product is a good deal.

Conclusion

You don't need to be a writing genius to write a good copy, you just need to understand the buyer's mindset and connect with the buyers to write a compelling copy. Try the combination of the above strategies and you would definitely excel in your business.

What is Copywriting and How to Write Inspiring Copy?

Copywriting is all about convincing target people with the strategic use of words. A copy should be written in such style that it arouses interest among the readers. It is not a new concept, it has been for decades. John Emory Powers (1837–1919) is known to be the world's first full-time copywriter.

Copywriting is done so as to make the reader take action according to our wishes. This is done with the help of quality blog posts, ebooks, white papers. etc. Copywriting focuses on conversions and for that, you require quality content. If a company is practicing it, it increases its authority in the market and establishes its brand image. And if the brand image of the company is improved it would automatically bring new clients. 

Copywriting is not all about selling immediately it is just about bringing the clients into the sales funnel. Once it's done then slowly and steadily the conversion is done. The big question around which it revolves is, what is our niche and who will consume the product.

Writing well is fine but for copywriting, you require excellent persuasive skills. If you want to take forward your brand then you should motivate the reader, create a relationship with him and finally compel him to buy the product or whatever action you want him to take in your favor.

For writing an excellent copy research is very essential. You have to research and write excellent content only then you would be successful in your goals. The post should entertain the readers only then they are going to take an action.

To gain the attention of your readers you should produce unique content. It shouldn't be anywhere else present on your website or blog, it is not so, then it would demotivate the readers and they would not take the appropriate action. Your content should educate your readers and it should be exclusive.

Deciding your goal is very important, what you want your customers to do. And you should be very clear in this, otherwise, it would confuse your customers and they would leave your website and the trust level would also decrease. First, you have to decide on a goal and then set a path for the customer in the sales funnel which would ultimately lead to conversions.

You have to reinvent yourself again and again if you want to be an excellent copywriter. Once the post is published, then the real works start. You need to check the analytics if your post is working well or not, areas in which you need improvement and mistakes that should be avoided. You should also check the SEO of your website and work on it to give your post a full-dimensional approach.

It's all about learning and branding so that you can create conversions.

Good Luck with that!

What is SEO Content Writing? How it is Useful?

If you are new to this Digital Marketing world, you may have heard the term SEO (Search Engine Optimization) at various meetings many times.

SEO and Content go hand in hand, it is the process of planning, creating, and optimizing content. One can say that it is the process of optimizing the content so that it can be easily accessible through Google.

Google ranks only those pages which have good content and there is no secret about it. But if you think that you can rank only with the help of good content, then you are wrong. It also takes SEO to get organic rankings. So, one can say that SEO content is created with the sole purpose of getting good organic traffic.

Always think about your target audience while writing SEO content. Look for what they are searching for and what their interests are and write according to that. For this, you can take the feedback from your readers or clients. If you perform this activity then the whole process becomes a lot easier and you enjoy your writing too.

Another important step is to look for good keywords, You can use your headings as keywords also and it would result in many more thousands of visits. There are a lot of free keywords research tools that you can look for in Google. Always use long-tail keywords as they don't have much competition on Google's first page.

Your readers should get what they want and it's not too difficult, you can take an example of the Amazon search bar and there you would see that all the items related to your interest pop up after you put a single keyword in the search bar. If you give Google what they want then you would always rank on the first page of Google search engine rankings.

It is always found that comprehensive content ranks best on Google. You should always explain the topic that you have chosen in a complete manner, but don't unnecessarily do keyword stuffing or make your content fluffy. For example, what could be explained in 10 words do not stretch it to 20. The content that you are writing should cover your topic in a complete manner and on a single page.

Keyword inclusion is very important, Google has always said that they don't care about the keyword density, but you shouldn't do keyword stuffing because Google may not care about it, but your content would not look good to your readers. Always use keywords in the first 100 words of your content and then in the h1, h2 tag. Sometimes a keyword is put in the Url also as well as in the title.

Readers always have a first glance at the title only, so you should choose a title so catchy that the user should click on it in the first go. The readers only take only 2-3 seconds to decide, if they don't like it, they would move to another page.

Always write your meta-description properly and it should be catchy. It would increase your organic click-through rate. You should use a different meta description for each page on your website as it becomes more catchy and Google-friendly. 

Always get backlinks from high authority sites as it would boost your Google rankings and it would be SEO friendly as well. 

Use internal linking on a webpage also because users once they come to your page, after reading your content they look for similar content to gain knowledge or buy something. And it would improve your SEO as well. Use LSI  keywords as well and use similar phrases and words.

Promoting your content is also an important part of SEO. You should ask people in your network to promote your content in their network and share it as much as possible.

Adding photos and videos is also important keeping SEO in mind. It also makes your website look good and increases the traffic on your website.

You should always update your old SEO content and fix it if anything doesn't look good.

How to Write Effective Website Content? Made Simpler

Website content is something unique. Just like people in other fields are dedicated to their work, website content also requires sheer dedication. 

For Example, a reporter reports his/her news in a different style. Similarly, there is a completely different style of writing web content, it should be explained briefly and the idea behind the content should be clear. 

Following are the ideas of web content: Blogs, Video and Audio Content, Landing Pages, Testimonials, etc. 

Writing simply is an important aspect of web content writing. If you can not explain it simply that means that you don't understand the subject matter completely. What could be explained in fewer words, don't stretch it too much? No one would like to read a giant paragraph without any meaning. For Example, if web content requires 100 words of explanation don't stretch it to 150 words.

Always write your content simply and never make it complex. Use neutral language, otherwise, your readers would not take more than 5 seconds to bounce off your website. 

Use proper keywords that are related to your content and use abbreviations as much as possible. Using keywords related to your content would make it more SEO friendly and you would get more visitors. Keywords should describe your content and it shouldn't be unnecessarily stuffed.

Always use headings and subheadings to make your content simpler, then it would be easier for your readers to skim through your content. You can use the bold option for your important points in the paragraph and highlight them.

Use a pyramid structure of writing, always include the important points at the start of the web content. But, don't make your introduction dense as readers prefer to read shorter paragraphs more.

If you are putting links in your content then it should be clear and easy to look for. Unnecessary links would make your readers bounce off your website, Your links should have a proper font and an appropriate color. You should be using a proper case at different points in your content. if all your subheadings are the lower case then let it be so.

You should use proper Call to Action for your website, For Ex: a BUY button, or a pop-up for an email subscription. Your readers should not be confused, everything should be clear.

Conclusion

Capturing clients' or readers' attention can be really tough. They always look for great content to read. Good website writing is the real solution and the chance for beating the odds.

How to Write a Great BLOG POST? PROVEN TIPS

As a writer, we all want to make an impact on our readers through our blog posts. Writing a blog is not rocket science, it’s very easy. In this blog post, you will learn about how to write a great blog post and how it makes an impact.

You need to ask some questions yourself before publishing a blog post.

How easy it is to read?

Are the paragraphs well organized or not?

Does it will bring traffic to your website or not?

Visually the post looks good or not?

These are the few questions that you need to ask yourself.

 

So now let’s discuss the important points on how to create a great blog post.

1.    Know your Audience

Before starting to write you should know what your readers want and which type of post would bring a lot of traffic. Instead of guessing what your readers want, you can perform competitor analysis and know what your competitors are posting and what kind of results they are getting.

 

2.    Choose a Good Topic

Choosing a topic is very essential in writing a good blog post. There are various websites that will help you know about the trending topics on which you could write a good blog post, for example, BuzzSumo. You can also take your reader’s feedback in choosing a good topic.

 

3.    Use shorter paragraphs

If you write a long paragraph, it would look boring and no one would read it. You need to cut your paragraphs short and use suitable formatting for your blog posts. Readers have the habit to go through the main headings or subheadings and then read the article. No one would like to read a big paragraph without any subheadings.

 

4 .  Have a great opening

Your introduction is a very important part of your article. If your introduction is not good people would quickly bounce off your page.

Opening the article is very important. You can start your article maybe by asking a question which has an answer somewhere in your article. The question must be interesting. In search of that answer, people would read the whole article.

 

5.    Write as if you are talking

When you have an interactive approach in your articles then there are more chances of attracting more visitors. In this way, they would feel that they are having a conversation with someone one-to-one. A famous example for this would be Neil Patel, and for this, he gets millions of visitors every month. If you use this kind of approach then it would bring more loyal readership to you.

 

6.    SEO

If you want to attract more visitors organically then you need to optimize your website for SEO. On one hand, you want to improve user experience on the other hand you can’t ignore SEO as well. Your goal should be to find the balance between SEO and User Experience (UX).

 

7.    Call to Action should be clear

A call to action is something that tells the user to do something on the website. For example: Buy Now or pop up for signing up for Email Newsletter. Whether you want your readers to sign up for something, share your post on social media, or purchase something from your website, etc.  It should be made clear to them what you want them to do.

 

8.    Right time publishing

You should publish your post and share it on social media at peak times. Because when you do so the more chances are that you would attract a lot of visitors. Before publishing, you should check your blog post for mistakes and make it error-free.

I told you at the beginning of the post that writing a Great Blog Post is not rocket science and see how simple it is. If you follow these steps, you would get lot more visitors as well as conversions than you expect.

 

 

 

 

What are 10 Different Types of Blog Posts and How They Can be Used?

Bloggers should never stick to the same blogging style as there are so many styles that can be mixed up to create a unique blog.

These are 10 different types of blog styles or types.

1.    Lists

2.    Cheat Sheets/Checklists/To-do’s

3.    Interviews

4.    How-To Guides

5.    Infographics

6.    Controversial Posts

7.    Reviews

8.    Guest Blogging

9.    Blog Series

10. Newsworthy Articles

 

Let’s now discuss them in detail:

1.    Lists

These are the type of articles all over the internet.

For Ex: -10 Reasons Why Everybody is Talking About Movie Avengers End Game.

             - 5 Best How-to Guides on The Internet.

            - 7 Most Funny Videos on YouTube.

             Etc.

 

In today’s world, people have very little time to sit down and read the complete article or they just don’t have the patience. So, they go through the main points and get the summary of the blog article.

 

2.    Cheat Sheets/Checklists/To-do’s

It feels great when you have completed a task and check it off in a List. There is no room for interpretation in a checklist as it is actual. It gives the readers a step-by-step breakdown of what needs to be done in order to achieve a task. Checklists and cheat sheets help your readers quickly grasp all the details which are required in order to complete a task. And your readers in return get all the valuable information.

 

3.    Interviews

Sometimes you don’t have time to write a blog article, but you need to post one urgently then it can be very beneficial for you. You can just email a list of questionnaires to your client, customer, or influencer and request them to answer them. Through this, you would get valuable content and a lot of viewers also as they would spread the content and talk about it in their network also.

 

4.    How-To Guides

These types of articles are very popular over the internet. Many famous blogs are based on this type of How-to article. Many people are searching for solutions to their problems like how to play golf, how to use Gmail, etc. These types of articles help people a lot and the more you help people the more they come to your blog. And in return increase the viewership of your blog.

 

5.    Infographics

When infographics are present on your blog it looks good and is more entertaining to your viewers. It is a visual representation of information and can be very informative and easy to digest. It helps in increasing the odds of getting more backlinks to your site. It can be images, diagrams, charts, etc. to convey a message.

 

6.    Controversial Posts

If you want interaction with your readers then this type of blog article can be very beneficial for you. These types of posts go viral very easily and bring a lot of visitors to your blog.

A controversial post is something that no one knows and no one expects it to go public. You can take a controversial stance on something that your readers never expect and are passionate about. It can bring a lot of negative comments and your readers can be angry also, but it would ultimately make your post viral. So, if you are ready, then go for it.

 

7.    Reviews

Sometimes as a consumer we have to buy a product but don’t know whether it’s good or not, so then we take the help of review to decide.

A review can be positive or negative as it is a survey of a whole subject by an individual or an organization.

Review of two products and then comparing it generates great interest among our readers and then it ultimately increases our views. Many blogs earn a very good amount of money by doing this.

 

8.    Guest Blogging

This type of blogging can be very beneficial for a blogger as it connects you with a new audience and provides you a wider reach. It also increases your credibility as a blogger. It increases the inbound links which are very good for your blog from the SEO point of view.

 

9.    Blog Series

Sometimes we can’t add too much information in a single blog post, it’s too big for it, therefore we need to break it into parts and create a series. In this way, your readers are more eager to know about what’s coming next and it improves your SEO also if you organically connect one post to the other.

For Example Series on getting 6 pack abs. (where you include all about nutrition, diet charts, different types of exercises, etc.)

 

10. Newsworthy Articles

Articles that are new, related to our region, industry, current information, events, etc. are newsworthy articles. These types of articles again generate great interest among the readers like controversial articles which I mentioned earlier and can go viral in seconds.

 

For Example: If something is happening in the Share Market then people related to it will be very interested in reading an article about it.

 

How important Word Count and Length of a blog post is ?

How important Word Count and SEO of a blog post is?

We always have one question in mind what should be the word count or ideal length of the blog post should be. It is a very important question and helps in determining the ranking of our website in the Search Engines. In this post, we will know how many words are required to make a good blog post:

Let’s get on with it now!

Content Marketing has evolved in the last few years to a great extent and it does matter what the word count or length of your blog is. If your blog mainly depends on Organic SEO then it becomes of prime importance how long is your blog post is. It’s not that the single factor determines the length of your blog, it is dependent on many factors and we would try to cover all the basics here.

If you want to discuss something then you should write a small blog post, people would comment there and you could discuss different topics depending on your niche. A small blog post generally comprises 400-600 words. It helps in social shares and increases engagement on your blog. But doesn’t help to increase the Organic SEO of your website to any extent. Your blog post should be worth something and provide value to your readers then only your readers would come back again and again to read your posts.

Knowing your audience is very helpful in determining the length of a blog post. If you would know your audience then you would write according to them and it would ultimately be helpful in increasing the organic SEO of your blog.

The ideal length of a blog post is between 1000-1500 words and one should stick to it while writing one. You should understand what should be the ideal length to reach your target audience as it would impact your business in the long run. Therefore, word count should be considered very seriously. It’s not that you should unnecessarily increase the length of your blog post then also it would hamper the Organic SEO of your blog.

The main idea is all about making your reader engaged and reducing the bounce rate. The more the readers are engaged with your blog, the more the chances are that it would help in increasing the Organic SEO of your blog. And Google will love you more, it’s a win-win situation for both. So, consider it seriously and have a thoughtful approach towards it.

Generally, posts with a high word count are used to create backlinks. In the end, it doesn’t matter whether your blog post is short or long, but the main point is that it should provide value to your readers. If it would be valuable the readers would stay on your page and come again and again.

Conclusion

Either you are writing a short blog post or a long one but you should never compromise on quality. Your blog post should provide value to your readers. So always use your brain and common sense and write according to your business and the need of your readers, which could provide some value in their life and educate them in some or other way.

Fundamentals Important For Your Content Writing Journey

 What are the main fundamentals of content writing?

Today in the world of Digital Marketing content holds all the relevance. According to research, the readers don’t read the content word by word, they just go through the important points and form an idea about the content. 

Content writing is all about conversation, the content should have an interaction with the readers. Content writing is very important in today’s world, it is the mainstay of any business, therefore, you should be well informed about it. Your entire business in the online world is dependent on content, so you should think about it seriously and have a proper plan about it.

Here we should be discussing the fundamentals of content writing and content marketing which will help you in the long run and help you grow your business.

If you are publishing your content on any website, it should be regular and not an occasional activity. You should enjoy writing your content and that’s when the best content comes out. Every day you should pull up specific content to be regular in it and that will define the future of your website. 

Storytelling is very important in content writing and if you form content that tells a story that would be a great help to your readers. You should be passionate about your writing; you should not feel bored about it and that’s how it goes. 

While writing content many writers have the habit of diverting from content, your main focus should be on the core of your content and it should remain like that. When you divert from the core then you lose the plot and your content formation doesn’t take the right shape. The goal of your content should be defined and it would help you to achieve the desired success in a specific amount of time.

If you don’t feel right about your writing or feel bored then you would not be able to carve the right form of content. One should enjoy his/her writing and feel great about it, then only the right content comes out. If you are bored with your content then it is certain that content would go into the trash bin.

Your content should be conversational, it should have the proper interaction with the readers. If your content is conversational then only the readers would come to your website, again and again, otherwise, they would bounce off your website and never come back again.

If you are publishing content on a website then you should encourage your readers to provide feedback. By having feedback, you would know the pros and cons of your content which would eventually lead you to become a better writer. 

Your content should provide the ultimate experience to your readers. Once they read your content, they remain glued to it and provide appropriate feedback. Your content should entertain your readers and it shouldn’t be very long nor very short.

Conclusion

Your main aim should be to help your readers. Once you are sure that you are ready for help and have proper content then only you should take forward your content publishing tactics.