Press releases are very important considering public relations. But very few people know the correct use of press releases. It is written communication about product events, product launches, or something which is going to happen recently. Generally, businesses and organizations use it and provide it to media through various means.
It should
interest the readers and benefit the community some or the other way. If bloggers, tweeters, etc find your press release worthy then they would certainly publish
it.
Timing
the Press Release
Some press
releases are available for immediate release others may have a certain time limit.
Some press releases are provided to only a few select media outlets. Timely
coverage is very important otherwise the news would have no relevance and it
would also hamper the reputation of the business or the organization. Some
press releases need to be kept secret to a certain point in time, so it should
be pre-decided when the coverage could begin.
Why Press
Release is written?
The goal of a press release is to make the people know about something important, in a clear
way. It mainly involves the promotion of a product, event, etc. Its format should
be clear and should follow all the marketing as well as the promotional guidelines,
otherwise, it would hamper the appearance of the business or the organization on
the promotional platforms. If you are a somewhat medium or big organization then
you should also keep in touch with the reporters, they might see your press
release and maybe write an article about it.
How a
press release should be written?
On the top, it is always the name of the city where it originates along with the date. The
headline should be catchy and it should attract readers. From reading the
headline one should get a clear message about the press release and its
importance. It should be always be written in the third person. Therefore, it
becomes easier for the media to report the information. It should be written from
an outsider’s perspective and it should not be boring.
A press
release should always be interesting and if it isn’t you can always take a step
back proofread and edit it before providing it to the media outlets. It should
follow the current trend and compel the readers to read it completely from top
to bottom and take a step towards it, it could be buying a product or joining
your organization. It should not be rigid and it should keep your readers glued
to it completely, and you should not lose them in the first sentence. You
should provide the media with the reason to chase your story and make it successful. It
should not only cover the facts, but it should be interesting also.
What should not be misunderstood?
A press
release doesn’t provide you a guarantee about the success of your product and
service. Don’t think that any reporter would immediately write an article about
it, you should make it interesting and should have good connections in the
media outlets. You should give sustained efforts and by doing so you are bound
to get some coverage in some or the other way.