How
important Word Count and SEO of a blog post is?
We always have one question in mind what should be the word count or ideal length of the blog post should be. It is a very important question and helps in determining the ranking of our website in the Search Engines. In this post, we will know how many words are required to make a good blog post:
Let’s get on
with it now!
Content
Marketing has evolved in the last few years to a great extent and it does
matter what the word count or length of your blog is. If your blog mainly
depends on Organic SEO then it becomes of prime importance how long is
your blog post is. It’s not that the single factor determines the length of your
blog, it is dependent on many factors and we would try to cover all the basics
here.
If you want
to discuss something then you should write a small blog post, people would
comment there and you could discuss different topics depending on your
niche. A small blog post generally comprises 400-600 words. It helps in
social shares and increases engagement on your blog. But doesn’t help to
increase the Organic SEO of your website to any extent. Your blog post should
be worth something and provide value to your readers then only your readers
would come back again and again to read your posts.
Knowing your
audience is very helpful in determining the length of a blog post. If you would
know your audience then you would write according to them and it would
ultimately be helpful in increasing the organic SEO of your blog.
The ideal length of a blog post is between 1000-1500 words and one should stick to it while writing one. You should understand what should be the ideal length to reach your target audience as it would impact your business in the long run. Therefore, word count should be considered very seriously. It’s not that you should unnecessarily increase the length of your blog post then also it would hamper the Organic SEO of your blog.
The main idea is all about making your reader
engaged and reducing the bounce rate. The more the readers are engaged with
your blog, the more the chances are that it would help in increasing the Organic
SEO of your blog. And Google will love you more, it’s a win-win situation for
both. So, consider it seriously and have a thoughtful approach towards it.
Generally, posts with a high word count are used to create backlinks. In the end, it
doesn’t matter whether your blog post is short or long, but the main point is
that it should provide value to your readers. If it would be valuable the
readers would stay on your page and come again and again.
Conclusion
Either you
are writing a short blog post or a long one but you should never compromise on
quality. Your blog post should provide value to your readers. So always use
your brain and common sense and write according to your business and the need of
your readers, which could provide some value in their life and educate them in
some or other way.