Types of Content Writing
There is a vast amount of content on the internet, in the other words, we can say that content is the king. Through good content, one can get good results on the search engines. From Email Newsletters to YouTube descriptions everything is content. Content writing should be shaped according to content marketing.
For most people, every content may look the same, but every business requires fresh content on a regular basis. So, we are now going to look at the different types of content writing.
1- Technical Writing
2- Blogging
3- SEO Content Writing
4- Press Release
5- Ghost Writing
6- Guest Posting
7- Social Media Writing
8- Copywriting
9- Instructional Design Writing
10- Business Writing
Let’s have a look and get a brief description of the different types:
1- Technical Writing – The job of the technical writer involves presenting complex concepts to the readers in a less intricate way so that a novice person could also understand them properly. It has a vast niche such as AI, Robotics, Mobile phones, etc. You can also use technical writing to explain your products and services to your customers. Therefore, it becomes easy for them to use your products and services. The main concept behind this is to present the technical information in an understandable way.
2- Blogging- Blogging is the most common type of content writing. It involves writing good posts to have better results in the Search Engine Rankings. Blogging is a staple of content writing and everyone wants to have better results and come on the first page of the search engine. It involves using proper keywords while writing to reach the ideal customer, who is searching for the product and services.
3- SEO Content Writing- Companies hire a team of writers who write Search Engine Specific Content. They take utmost care to make the web content informative. Their work involves writing niche-specific content and it should be less creative and more specific. Precision is the most important factor in this type of writing unlike blogging it is more exact.
4- Press Release Writing – In the current digital scenario Press Release is used for sales and marketing of a particular product or service. It also helps in brand building. Earlier it was used to make customers aware of the developments taking place in a company or launch of a new product. It may also be used for various events, business expansion, mergers, etc.
5- Ghost Writing – Ghostwriting simply means giving credit to your own writing to someone else, who would pay a one-time sum of money for it. It is applicable in various fields like music, lyrics, movie scripts, etc. People may also hire a Ghost Writer if they want to express something but they don’t have time or don’t know how to put it in words. Once your work is sold you will have no authority over that work.
6- Guest Posting – It involves getting backlinks from a reputed website by publishing a blog or article on that website. It comes in the link-building strategy and can produce high-quality backlinks for your website. You also have the authority over the article or blog that you have published.
7- Social Media Writing – It is the method of promoting or selling your products on social media by microblogging or writing short posts. Your goal should be clear before writing the content. It also shows that you are constantly available for your services if you post regularly on social media. This type of writing can have a very good impact on the clients and help in nurturing relationships.
8- Copywriting – Copywriting is all about creating unique ideas and developing punch lines. The content that we read on billboards, banners, flyers, etc. is all copywriting. It is of various types, but it requires amazing creativity. One needs to be a creative thinker and bring those ideas on paper for being an amazing copywriter. Your inner ability and the environment around you make you an amazing copywriter. One should have the ability to create catchy phrases and have an amazing vocabulary. How you look at things in real life, also matters in being an exceptional copywriter.
9- Instructional Design writing- It involves creating the content for beginners and making the learning process easy. In the current world where E-learning is growing, the demand for instructional design writers is growing rapidly. It involves creating a curriculum and writing instructional material. They specialize in creating Storyboard for the business. There is so much change nowadays, therefore if one technology fails or becomes an outdated need for instructional design writers arises. It requires having technical knowledge (know-how of the process) and writing content in bulk.
10- Business Writing – This type of writing has huge scope in the current time. It involves writing memos, emails, sales proposals, requests for proposals, offer letters, interview follow-up letters, etc. Prior knowledge of business analysis and development is required.
Conclusion
Your content is a reflection of how your writing style is. So, try to make your content error-free, use punctuations, and proofread it 2-3 times before sending it to the client.